Program & Curriculum
A 12-month curriculum (second year of a 2-year French national Master's degree) focusing on E-Tourism, Hospitality and MICE.
Program Overview
12 months (Year 2 of a 2-year French Master)
60
ECTS
12
Months
510
Hours (161 CM, 349 TD)
6
Months internship
The Master 2 in E-Tourism, Hospitality and MICE is a 12-month French national Master’s program delivered in Da Nang. It consists of two semesters: approximately 6 months of coursework (60 ECTS, 510 hours of lectures and tutorials) followed by a mandatory 6‑month professional internship and Master’s thesis under joint supervision from Université Côte d’Azur and the University of Danang.
Semester Structure
Official course units (UE) and main modules
Semester 1 — Coursework at DNIIT
Geo‑economic environment of the tourism enterprise
Tourism geography and geopolitics, knowledge economy and entrepreneurship in the tourism and services sector.
E‑Business and digital marketing for tourism
E‑marketing, online promotion, content management systems (CMS) and search engine optimization (SEO) for tourism and hospitality.
MICE – Events and business tourism
Management of congress centres, MICE products and design of MICE projects (meetings, incentives, conferences, exhibitions).
Hospitality and distribution
Revenue management, online distribution systems and OTA, hotel management and operations.
Foreign languages (English, French, Korean)
Compulsory language modules in English, French and Korean for tourism and business communication.
Semester 2 — Advanced modules & internship
Enterprises and society
Business law and intellectual property, major social issues and entrepreneurship.
E‑Tourism
E‑tourism management, online reputation and information systems / databases for tourism.
MICE and hospitality
E‑commerce and digital distribution for MICE products and hotel services.
Foreign languages
Continuation of language training in English, French and Korean.
6‑month internship and Master’s thesis
Mandatory 6‑month professional internship, written thesis and oral defence under joint supervision of Université Côte d’Azur and the University of Danang.
Learning Outcomes
Upon completion, graduates will be able to:
Digital Tourism Expertise
Design, implement, and manage digital solutions for the tourism industry including booking platforms, CRM systems, and marketing campaigns.
Data-Driven Decision Making
Analyze tourism data, generate business intelligence insights, and apply analytics to optimize revenue and customer experience.
International Perspective
Operate effectively in multicultural environments with fluency in both French and English professional contexts.
Strategic Management
Develop and execute digital transformation strategies for tourism organizations in competitive global markets.
Innovation & Entrepreneurship
Identify opportunities, create business models, and drive innovation in tourism technology startups and enterprises.
Research Competence
Conduct rigorous academic and applied research, contributing to knowledge advancement in the e-tourism field.
Interested in this official curriculum?
Review the admission requirements and application procedure before submitting your dossier.